January, 15th, 2007
Mobile Gambling
forecast to top $16 billion globally by
2011, despite bleak prospects for US
market.
Press Release: Juniper Research
by Bruce Gibson
Prospects for the
development of the global mobile gambling
market remain strong, despite the
strengthening of legal barriers to its
development in the USA says Juniper
Research. In new forecasts for the mobile
gambling market, Juniper Research predicts
that the global market for all forms of
mobile gambling (casinos, lotteries and
sports betting) will grow from $1.35
billion in 2006 to $16.6 billion by 2011
in terms of gross value of bets placed.
Author, Bruce Gibson
commented: "Juniper Research published its
last full report on mobile gambling in
June 2006. Following the tightening of
legal barriers to all forms of online
gambling in the USA we decided to revisit
our market forecasts as clearly the
environment had changed. The new forecasts
confirm that there is still great
potential for mobile gambling services
where legislation permits. However, we
have certainly dramatically cut back
forecasts for the development of the North
American market."
Europe is currently
seen to be the largest market for mobile
gambling, with an estimated $665 million
in bets placed in 2006. However, it is
forecast to be overtaken by the rapidly
expanding Asia Pacific market by 2008. The
Asian market is expected to reach over
$6.7 billion by 2011, in terms of value of
bets placed. Bruce Gibson goes on to say:
"the downgrading of forecasts for the
North American market increases the focus
on the key markets of Europe and Asia
Pacific. These two markets are now
expected to contribute over 80% of the
value of bets placed through to 2011".
Sports betting is
currently estimated to be the largest
sector in mobile gambling, opening up a
valuable additional channel to existing
gamblers as well as creating opportunities
in new markets. Lotteries currently
represents the second largest sector, but
is forecast to take the top spot by 2010
as lotteries and related games, such as
bingo, exploit the mass market mobile
channel.
Juniper Research
provides analytical services to the global
hi-tech communications sector, providing
analyst reports, consultancy and industry
surveys.
